Prefabricated mass timber panel craned into place at Hälsa, Toronto

Commercializing Construction Innovation

Helping construction, manufacturing, and housing leaders launch, de-risk, and scale next-generation products, technologies, and building systems.

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Focus Areas
Modern methods of construction Mass timber & EWP Advanced prefabrication
About Shawn
Shawn Keyes, Founder and Principal of Keyes Advisory
Shawn Keyes
MBA  ·  P.Eng.  ·  M.Eng.
Full executive profile

Commercial perspective & engineering insight

Shawn is a strategic growth executive, and structural engineer who helps organizations turn technical innovation into commercial success.

Combining master's degrees in engineering and business with over a decade of leadership experience across design, market development, and venture-backed manufacturing, he understands the exact pain points of scaling new construction technologies. Shawn partners with executive teams to identify new opportunities, define strategy, and execute the roadmap to accelerate sustainable growth.

Prior experience VP, Strategic Growth, Intelligent City · Executive Director, WoodWorks BC · Sr. Project Manager, Fast + Epp
10+ years advancing construction innovation
200+ mass timber & prefab projects advised or delivered
Full executive profile
Services

Strategy consulting that drives profitable growth

Available on a project basis or as an embedded, Fractional Commercial Executive
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Business & strategic planning

Turn ambition into an actionable plan. Scale new ventures, products, and business units.

Go-to-market & growth

Win more of the right work, protect margins, and expand in new markets.

Market development & policy

Move MMC and advanced wood construction from niche to mainstream.

Project delivery strategy

De-risk innovative building projects.
Selected work

Industry-tested expertise

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Trusted by leading innovators
Contact

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